As the reporting landscape evolves, so do stakeholder expectations.
To understand how the next generation views corporate reporting, we asked undergraduate finance students at Warwick Business School what they expect from an annual report of the future.
Their responses provide a fresh perspective on the growing demand for transparency, accessibility, and engagement, adding valuable context to our Renaissance of Reporting campaign.
From real-time updates to interactive storytelling, their insights reinforce the need for companies to move beyond static reports and embrace digital-first, dynamic communication.
The future of reporting isn’t just about informing – it’s about connecting.
See their perspectives below.
Digital and interactive reports
Interactive digital reports rather than static PDFs.
User experience should be prioritised, making it easier to find important information.
More use of video content.
Data and Dashboards
Greater use of data visualisation.
Intelligent search functionality.
More real-time data.
Shift from annual snapshots to real-time or quarterly updates via digital dashboards.
Considered Creativity
Considered creativity to make content more concise and to the point.
Focus on highlighting key information and avoiding overload.
Fewer glossy pictures; more accessible facts.
Visual aids should be used effectively.
Use imagery to reduce text, not just to cut pages.
Clearer reporting for "financially illiterate" investors will be increasingly important – especially for those focused on sustainability.
AI and Reporting
Chatbots acting as company representatives.
Real-time reporting.
AI assistants to help users engage with corporate communications.
Personalised Reporting
Personalised reports based on stakeholder needs.
Allow stakeholders to filter and customise reports based on their interests.
Dedicated sections focused on specific stakeholder groups.
