AI is changing how organisations are discovered, assessed and trusted. Investors, analysts, journalists, employees and customers are increasingly relying on generative tools to summarise companies, compare peers and form opinions before ever visiting a website. Do you know what AI tools surface about your business?

Generative engine optimisation, or GEO, ensures your digital communications are structured, current and authoritative so that AI systems interpret your organisation accurately. We help clients take control of how their story is surfaced, summarised and reused by large language models (LLMs), without compromising clarity for human audiences.

What we do

Why generative engine optimisation matters

Search is no longer just about rankings. Increasingly, AI systems generate answers directly, often without sending users to source websites. In this “no‑visit” environment, poorly structured or outdated content can lead to incomplete, misleading or incorrect interpretations of your business.

For listed and complex organisations, this has real implications. AI‑generated summaries now influence investor perception, media narratives, recruitment decisions and even automated analysis by AI‑driven funds. GEO is no longer a technical nice‑to‑have, it is a strategic communications risk and opportunity.

Making your content AI‑ready

This typically includes:

  • Ensuring consistency across corporate, investor, sustainability and employer content so AI systems receive a coherent narrative through our [CompassComms AI tool]

  • Reviewing and structuring content in clear, machine‑readable HTML rather than relying on PDFs.

  • Implementing schema markup to provide explicit context around organisations, people, roles, financials and reporting data.

  • Identifying and correcting gaps where AI tools may default to third‑party or outdated sources.

Human‑led, AI‑enabled

AI is a powerful accelerator, but judgement still matters. We use AI to analyse large volumes of content, identify patterns and simulate stakeholder questions, then apply human expertise to interpret, challenge and refine the output.

This ensures your narrative remains distinctive, credible and aligned to strategy, rather than generic or over‑optimised. Strong governance, transparency and quality assurance underpin all our AI‑enabled work.

Measuring and validating AI interpretation

Optimisation without evidence is guesswork. We go beyond best practice by testing how AI systems actually interpret your content.

Using our AI‑powered GEO benchmarking and analysis tools, we simulate real‑world prompts used by investors, analysts and stakeholders to assess what AI systems surface, what they miss and where inaccuracies appear. This allows us to stress‑test your communications and prioritise improvements based on real AI behaviour rather than assumptions.

Discover more

Unlocking impact

Kier Group plc

Kier Group plc

Kier’s purpose is to sustainably delivery infrastructure that is vital to the UK, and they needed a website that reflected the vital role they play in the UK.

Diploma

Diploma

How Design Portfolio helped FTSE 100 Diploma build a narrative playbook, a digital twin for sales enablement, and a corporate website that proves digital ROI.

Ceres Power

Ceres Power

Ceres, a pioneering force in the cleantech sector, were looking to make a step change on its brand and communications.