SEGRO
A new investor narrative with Workiva keeping pace behind the scenes
New investor materials and reporting design reinforced a unique REIT proposition, while successful Workiva onboarding streamlined production.
At a glance
Sector | FTSE 100 real estate (REIT) |
Client type | FTSE 100, REIT |
Services delivered | Reporting, Brand |
Insights
The IR team at SEGRO needed some fresh materials that could introduce the business and its dynamic proposition clearly to potential new generalist investors.
Beyond that, we needed to ensure the reporting production platform was just as sharp with Workiva properly set-up handle the pace and complexity of a FTSE 100 REIT.
We built a new set of investor materials that set out SEGRO’s unique proposition, then carried that direction through into the look and feel of the Annual Report and the Responsible SEGRO report.
In parallel, we onboarded SEGRO to Workiva and used Fuse and Flow to take friction out of the production cycle.
The impact
Investor materials that clearly articulate the SEGRO proposition
A consistent design language across the Annual Report and Responsible SEGRO report
Successful Workiva onboarding and a streamlined production process
What we delivered
Intro brochure to be used for new, generalist investors
Annual report design and production
Responsible SEGRO report design and production
Workiva set-up and onboarding
Fuse and Flow implementation for production efficiency
