Diploma

A multi-year programme turned Diploma’s corporate communications into a competitive asset, supporting growth, acquisitions and post-listing stakeholder expectations.

At a glance

Insights

Diploma had grown into a FTSE 100 business but its communications platform hadn’t fully caught up. The group needed a digital home, a reporting suite and a sales enablement layer capable of supporting plc expectations, commercial activity and continued growth. It also needed a clearer way to measure the impact and effectiveness of those investments.

We focused on the touchpoints doing most of the day-to-day work - sales enablement, the annual report and the corporate website - and built audience mapping behind them so each channel could work harder and more cohesively.

During the website redesign we made a subtle but decisive shift in positioning, firmly positioning Diploma as the FTSE 100 company it has become, while still allowing portfolio businesses to tell their own stories.

The impact

• A corporate website designed to support plc needs and corporate development activity

• A sales enablement tool that scales across portfolio businesses

• Digital measurement in place to demonstrate the ongoing ROI of the website as a communications platform

• FTSE 100-appropriate positioning consistently activated across channels

What we delivered

• Audience mapping across plc, commercial and corporate development needs

• Digital twin for sales enablement across portfolio businesses

• Annual report design and production

• Corporate website redesign and build

• Ongoing analysis, measurement and audience insight