One DFS Group brand – and the reporting, website and sustainability story to match

Three distinct brands brought together into a unified group identity, activated through a new corporate website, annual report and sustainability content.

At a glance

Sector

Retail

Client type

Listed, multi-brand retail

Services delivered

Brand, Reporting, Digital, Ever Sustainable

Insights

DFS Group had grown into a business with three distinct retail brands, each with strong individual identities.

At the group level, though, the narrative was harder to find — which mattered more as investor and corporate audiences looked for a single, credible story.

We curated the three brands into a unified group identity that sits above them — visible in corporate and investor communications without diluting the consumer-facing brands.

From there, we carried the group story through the website, the annual report and the sustainability narrative.

The impact

  • Three distinct brands curated into a unified group brand for corporate and investor use

  • A new investment case clearly presented on the website

  • Consistent sustainability content across reporting and digital

  • An annual report produced and launched with the new brand in full

What we delivered

  • Group narrative and brand uplift

  • Annual report design and production with the new brand

  • Website design and build with a new investment case overview

  • Sustainability narrative and content support across reporting and the website

Links

Pulling multiple brands into a group story? We can help you do it without losing the individual spark.

Get in touch with the Design Portfolio team to talk through your own challenge.

Contact

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