Evolving a pure-play investor story into a corporate and commercial digital platform
IntegraFin Holdings
IntegraFin’s communications were built around an investor-first model. As the business grew, the need for a more rounded corporate presence, with distinct support for its adviser-facing B2B audience, became clear.
The challenge was to uplift the group brand without losing the clarity valued by its investor audience.
We evolved the group brand toward a more corporate feel, then translated that direction through the annual report, the corporate website and a new B2B site.
A consistent design system now keeps investor, corporate and B2B audiences inside the same brand family, each served with the detail they need.
The impact
A clearer corporate identity, less dependent on investor framing alone
An investment case presented consistently across reporting and digital
A dedicated B2B platform for adviser audiences
A design system that scales across future channels
What we delivered
Brand uplift and design system
Annual report content review, design and production
Corporate website redesign in line with the refreshed brand
Launch of a new B2B website
Ongoing optimisation across digital assets
Contact
Outgrown a pure-play investor website?
Let’s shape the broader corporate story.
Get in touch with the Design Portfolio team to talk through your own challenge.
