AI is changing how organisations are discovered, assessed and trusted. Investors, analysts, journalists, employees and customers increasingly rely on generative tools to summarise companies, compare peers and form opinions before ever visiting a website. Do you know what AI tools surface about your business?
Generative engine optimisation (GEO) ensures your digital communications are structured, current and authoritative, helping you take control of how your story is surfaced, summarised and reused by large language models (LLMs) without compromising clarity for human audiences.
Why GEO matters
Search is no longer just about rankings
Increasingly, AI systems generate answers directly, often without sending users to source websites, meaning poorly structured or outdated content can lead to incomplete or inaccurate interpretations of your business.
As AI-generated summaries now influence investor perception, media narratives, recruitment decisions and even automated analysis by AI-driven funds, GEO is no longer a technical nice to have – it is a strategic communications risk and opportunity.
What we do
Making your content AI ready
Our approach combines strategic communications expertise with deep technical understanding of how AI models consume and weight information. This typically includes:
Ensuring consistency across your website, annual report and sustainability report so AI systems receive a coherent narrative using our VEW analysis platform.
Reviewing and structuring content in clear, machine-readable HTML rather than relying on PDFs
Implementing schema markup throughout your wbesite to provide explicit context around organisations, people, roles, financials and reporting data
Identifying and correcting gaps where AI tools may default to third-party or outdated sources.
Measuring and validating AI interpretation
Optimisation without evidence is guesswork. We go beyond best practice by testing how AI systems actually interpret your content.
Using our AI-powered GEO benchmarking and analysis tools, we simulate real-world prompts used by investors, analysts and stakeholders to assess what AI systems surface, what they miss and where inaccuracies appear. This allows us to stress test your communications and prioritise improvements based on real AI behaviour rather than assumptions.
Human led, AI enabled
AI is a powerful accelerator, but judgement still matters. We use AI to analyse large volumes of content, identify patterns and simulate stakeholder questions, then apply human expertise to interpret, challenge and refine the output.
This ensures your narrative remains distinctive, credible and aligned to strategy, rather than generic or over optimised. Strong governance, transparency and quality assurance underpin all our AI-enabled work.
Related pages
Digital
High-performing digital experiences built on insight, storytelling and data, delivered by an expert in‑house team.
Corporate
We’re helping define the future of reporting: audience led, data informed and built for impact.
Employee experience
Insight‑led employee experience solutions that help organisations attract, engage and retain talent through meaningful connection.