One DFS Group brand – and the reporting, website and sustainability story to match
DFS Group
DFS Group had grown into a business with three distinct retail brands, each with strong individual identities.
At the group level, though, the narrative was harder to find – which mattered more as investor and corporate audiences looked for a single, credible story.
We curated the three brands into a unified group identity that sits above them – visible in corporate and investor communications without diluting the consumer-facing brands.
From there, we carried the group story through the website, the annual report and the sustainability narrative.
The impact
Three distinct brands curated into a unified group brand for corporate and investor use
A new investment case clearly presented on the website
Consistent sustainability content across reporting and digital
An annual report produced and launched with the new brand in full
What we delivered
Group narrative and brand uplift
Annual report design and production with the new brand
Website design and build with a new investment case overview
Sustainability narrative and content support across reporting and the website
Contact
Pulling multiple brands into a group story?
We can help you do it without losing the individual spark.
Get in touch with the Design Portfolio team to talk through your own challenge.
